Having already done two piece of work which involved a model, I decided this time I was going go without a model in this image, that instantly made some photographs, such as fashion and beauty product shots unfeasible. I've always thought low key lighting techniques were very effective in advertising campaigns, so felt this would be an ideal route to head down.
Images such as these seen below, are in my opinion, create an eye catching and atmospheric photograph without detracting from the actual product on show.
Now I knew the lighting techniques I was going to go for, I had to decide what product I was going to shoot. This type of advertising image lends its self very well to producting which contain glass, so my obvious thought was to advertise a drink of some sort.
Here is an extract from my proposal
As the title suggest, my plan is simple, yet potentially a very effective low key photograph.The drink in question, Disaronno, has a fairly dark brown colour. With an almost handmade feel to the bottle. The dents and raised areas on the bottle create small shadows and highlights.I plan to light the bottle in such a way that a slight bit of drink is exposed, along with a very small cross section of the bottle. I then plan to exposure the logo, name and tag line in such a way that they are clearly visible and pull the viewer’s eye to them immediately. As the viewer looks at the photograph longer, they then start to see the bottle and its contents.This will create an air of mystery around the bottle and its contents
I didn't think it would be possible to light different parts of the subject like that while still creating a low key shot, and blending the images into one wouldn't be that much hassle!
When my studio time came, I simply threw a black cloth over a table and used one light with a soft box and began experimenting with the flash light in different places around the product.
Here are some of the unused results, demonstrating how I moved the light around the subject.
As you can see, the photographs were a bit boring.
Yet I expected that, thats why I had plants to take images with light shining on different areas of the subject and blending it into one.
In this image, the light was shining from the top left, onto the neck of the bottle
For this image, I placed the light even higher, yet used a snoot to concentrate the light. This had the effect of making the bottom of the bottle unexposed.
I quickly started to understand how I was going to achieve the final shot.
I finally got 3 images I felt I could create a final image from.
This first image had the right hand side of the lid and neck exposed as I was looking for.
The second photograph had the rest of the neck and the left hand side of the contents exposed as I was aiming for.
The small highlight on the top right hand side of the bottle also proved useful
The final image had the neck, lid logo, lable and the rest of the contents exposed roughly as I was looking for.
Unconformity, the photographs were not perfect. Luckily I always shoot in raw so was able to fiddle with the contrast and boost the fill light as needed in conversion.
The image below in an explnation of the final photograph. I have colour coded where the different parts of the final image came from. E.g. All the parts of the photograph inside the light blue circles came from image number 3 above.
I hope this give you an insight into how my final image was constructed.
While blending in each photograph, I felt the image still lacked impact. So I increased contrast in the logo on the lid, the lable and reduce highlights in other areas of the image. I finally had an image which I could use.
That done, I felt I should add some sort of writing. After all, its not often you see an advertisement without any sort of information on! I went to the Disaronno website and looked for their tag lines and and catch phrases, it appeared the one currently in use was 'I'm in the mood for...'. I then carefully looked for a font which without being an exact copy, carfully replicated the font they had used.
I added the logo (the coat of arms in the bottom left corner) from one of my own photos, nd then used Disaronnos written logo from their website. I took the decision to add the drink aware logo in, as this is commonly seen on alcohol advertisements these days.
Below is a higher resolution copy of my image.





































